Posts Tagged ‘low budget online marketing’

77 Billion Dollar Paradigm Shift in Local Advertising

Sunday, February 13th, 2011

Where is the first place you would look if you were searching for a product or service?

If you said the Internet, you are among the 97 percent of the people who have access to it! That is of course not at all surprising, because the Internet offers the most comprehensive, detailed and accessible information for what you’re looking for.

Realizing this fact, local advertisers are moving their marketing dollars from the more traditional media to where their prospective clients are actually looking for their products and service in their geographical area, and that is of course the Internet.

In fact it is estimated that from the 155 billion dollars spent yearly by businesses on local advertising, half of it is moving from radio, TV and print media to online advertising in the U.S. alone!

This 77 billion dollar paradigm shift creates a tremendous opportunity not only for the online advertising agencies, but for the 35 million plus local businesses to be found by the people that are actually looking for their products and services.

This paradigm shift can have a positive effect on this downturn economy for several reasons:

1. It helps local businesses to generate more revenue by easily being found by their local market!

2. It helps online search engines, social media, GPS and smart phone service providers and online advertising agencies increase business exponentially!

3. It helps create more jobs by not only local businesses that contribute to 80 percent of the job market, but it can also provide solid careers by online advertising agencies that are certified resellers for online service platforms like Google and Facebook!

So, it would be safe to say that online advertising arena provides a tremendous opportunity for individuals to become wealthy if they manage to position themselves correctly with the right company in this recession proof industry and transfer of wealth!

To learn more on how you can position yourself correctly in this industry, please visit http://SearchAdvertisingCareer.info . In every economy there are number of industries that provide extraordinary opportunities, online advertising is the most promising in this economy!

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Web Presence 8.0

Sunday, April 25th, 2010

Till about the beginning of the 21st century if you were not listed in the yellow pages, you were not in business. Now, if you think you’re going to continue staying in business without being present on the internet where people can find you, well my friend, you better think twice!

If you argue that your business works around referrals and you do not need to be listed where most people are spending their time looking for your products and services, then frankly you are not thinking in terms of growth, and your competition that has already grasped the idea that they have to be where people are, another words on the internet, will always make more money than you, even if you provide better products and services than them. This statement may not be popular with some business owners, however time will prove this point to become a fact of life sooner than later!

You see, if you do not establish yourself on the world wide web where your prospective customers can see you on a regular bases, not only you’re not giving them a chance to contact you, but you’re not giving your business a chance to become established and credible on the virtual platforms that people use to conduct their research and seek advice to whether purchase your products or services or not.

Till very recently, it was quite difficult for small or medium size businesses with limited budgets to gain effective access on the web to market their products because of the thousands of dollars many SEO (search engine optimization) companies charge to provide any commendable presence. So, what seemed to be the alternative? Hiring a “techy” to place expensive ads on search engines with very limited results!

With the invention of Web Presence 8.0 or Universal and Complete Web Presence for Small and Mid-size Businesses, this problem is well on its way to be solved. Web Presence 8.0 is an assembly line concept to providing effective and affordable web presence where small companies with limited marketing budgets can afford to compete with larger companies that enjoy almost unlimited marketing budgets and spend millions of dollars every month to promote and brand their names.

A complete web presence means being present on the first pages of the search engines, notably Google, on major heavy traffic websites, like CNN or Food Network, on popular social media, notably Facebook, GPS navigation systems, smart phones, local and national directories and active forums. Another words everywhere that people are, not where they’re not!

Now, if the concept of branding and the importance of complete web presence that have already been understood by major corporations is understood and realized by any small business owner, that business owner will have the edge over his or her competition and is well on its way to flourish and prosper. After all it’s all about positioning! Thanks to Web Presence 8.0 this is now possible.

Find out how you can position your business online effectively without breaking your budget by visiting http://MarketingMasters101.info

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Posted in Business Development, Marketing Strategies | 4 Comments »

Transition from the Yellow Pages to Online Pages

Sunday, April 18th, 2010

When was the last time you can remember using the phone book to look for a product or service? I bet you might not even remember!

The convenience and accuracy of the information that is available online, especially on Google, have gradually moved the consumer from the almost antiquated Yellow Pages to the first pages of the search engines.

The search engines are so information rich these days that even for an ingredient in a recipe, it could take less time to look it up online than searching for it in a cookbook. Besides, you might even get a wine suggestion and serving tips that could make your cooking experience more enjoyable.

Businesses have not been getting their moneys worth with the Yellow Pages and have been realizing that in order to be found it is definitely time to establish a web presence on the internet. Yellow pages like many other print publications are gradually disappearing from the scene and being replaced by the virtual information platforms.

Latest studies show that 85% of the people that are looking for a product or service choose to reference the internet and almost 90% of them go straight to Google.

So, what does this mean? Well, it means that if you have a business and you want to stay in business for a long time and have the desire to expand, you will have no choice but reserving a commendable web presence where you are conspicuous and branded. You need to be where people are, not where people are not. That is why large national companies spend millions of dollars every month to dominate the high traffic websites of the world!

Fortunately, now it is also possible for small or medium size companies with low marketing budgets to position themselves effectively on the internet where they can be seen and contacted by their prospective customers within their geographically targeted market. To find out how you can position your business effectively online, please visit MarketingMasters101.info. It is a relief to know that now a small company with a very low budget can compete with a large company that has a colossal budget!

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